A client once called me, frustrated:
“Marie-Line, I sent out twenty quotes last week and half the customers say they never got them. What’s going on?”
The answer wasn’t their computer, their Wi-Fi, or even their website. It was their email setup.
Email Isn’t Just “Send and Receive”
Most people assume hitting “Send” is the whole story. But behind the scenes, email deliverability is a lot like airport security:
SPF is the ID check
Making sure your email is allowed to leave your domain.
DKIM is the baggage scanner
Verifying that the message wasn’t tampered with on the way.
DMARC is the final gatekeeper
Deciding what happens if something doesn’t add up.
Without these checks, your email could land in spam, promotions, or worse — be rejected altogether.
Why DMARC Matters
DMARC (Domain-based Message Authentication, Reporting & Conformance) tells mail servers how to handle suspicious emails from your domain.
If your DMARC record is missing or misconfigured, your emails may not get through.
A strong DMARC policy builds trust with providers like Gmail and Outlook.
You also get reporting — so you can spot if someone is spoofing your domain.
It’s technical, but it’s also critical.
Google Workspace: Professional Email Made Simple
One of the easiest wins for businesses is switching to Google Workspace. Instead of sending from a free Gmail or a clunky old system, you get:
Your own branded email address (you@yourbusiness.ca).
World-class spam filters and security.
Easy integration with Drive, Docs, Calendar, and Meet.
Much higher deliverability compared to free email providers.
It’s professional, reliable, and scales as you grow.
Testing Your Email: mail-tester.com
Curious about how your email is performing? Head over to mail-tester.com and send a test email. You’ll get a score out of 10, plus insights like:
Are your SPF, DKIM, and DMARC records set up correctly?
Does your email look spammy?
Are your links and images optimized for inboxes?
It’s eye-opening for many business owners — because even beautiful emails can fail if the setup isn’t right.
Why This Gets Messy (and Why We Handle It for You)
Here’s the part most business owners don’t want to deal with:
Updating DNS records.
Understanding TXT vs. CNAME entries.
Reading cryptic error messages like “SPF softfail” or “DKIM alignment failed.”
If you’ve ever tried to Google your way through fixing email deliverability, you know how quickly it spirals. One wrong entry in your DNS and your website or email can go down.
That’s where we come in.
How We Help
At ThriveLine, we handle the full setup for you:
Configure SPF, DKIM, and DMARC the right way.
Set up Google Workspace so your team has professional email that works.
Run deliverability tests and tweak until you’re scoring high on tools like mail-tester.com.
Monitor and maintain your DNS records so nothing slips through the cracks.
The result: your emails land in inboxes, not spam.
Key Takeaway
Email is the lifeline of most businesses. But without the right setup, even the best proposals and quotes can disappear into the void.
At ThriveLine, we make sure your email just works — secure, professional, and trusted by inboxes everywhere.
✅ Next Step: Tired of wondering if your emails are getting through? Let’s set you up properly with Google Workspace and DMARC so you never lose a client to spam again. Talk to us today.