Local Produce
The Red Thread Spice Company
BC’s one and only saffron farm
The Red Thread Spice Company was seeking a website to showcase their vibrant local farm – British Columbia’s one and only saffron farm – that demonstrated both their dedication to sustainable farming practices such as soil regeneration while also introducing customers to the growing array of products available through their online store. As a small farm, they also wanted to build community, so they needed to connect visitors to their newsletter and social media content.
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The Website Strategy
ThriveLine built a visually alluring website that reflected the warmth, beauty and colour of saffron and which tells the story of how this new Okanagan-based business came to be. ThriveLine created a website that is easy for customers to navigate, with an FAQ section, an online shop, an About Us page, sustainability information, and rich, beautiful images that showcase the breathtaking landscape of the Okanagan.
Since The Red Thread is a new business and website visitors will therefore be primarily new customers, it was important to connect visitors first and foremost to the story, philosophy, and values of the farmers – so these appear front and centre in beautifully worded, illustrated vignettes that connect visitors to this special farm in an organic, engaging, and meaningful way. Customers can then click on the various website sections to dive deeper into the story, learn more through resources, or shop for organic saffron, basil, and eggs.